You have two ears and one mouth, use them proportionally.
Sales Calls Are Not Sales Presentations, But Sales Conversations
Think of your next sales call not as a sales presentation, but a sales conversation. Instead of using “tricks and techniques” to persuade your potential client, use a formula for building rapport: a) brief, informative introduction; b) ask pertinent questions; c) listen; d) summarize and repeat; 5) open the relationship instead of close the sale.
Focus On and Do What’s Closest to Money
Always focus on and do what’s closest to money first. In other words, calling a client for another order or to schedule a meeting to talk about opportunities within an account is closer to $$$ than entering notes into a CRM.






