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Two Ears, One Mouth

You have two ears and one mouth, use them proportionally.

Sales Calls Are Not Sales Presentations, But Sales Conversations

Think of your next sales call not as a sales presentation, but a sales conversation.  Instead of using “tricks and techniques” to persuade your potential client, use a formula for building rapport:  a) brief, informative introduction; b) ask pertinent questions; c) listen; d) summarize and repeat; 5) open the relationship instead of close the sale.

Focus On and Do What’s Closest to Money

Always focus on and do what’s closest to money first.  In other words, calling a client for another order or to schedule a meeting to talk about opportunities within an account is closer to $$$ than entering notes into a CRM.

  • Watch. Increase Sales. Repeat.

    John Moran shares his vision for STARRSuccess.com and why it's an entirely new kind of online experience that demystifies the sales process and puts words into action every single day.

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  • Testimonials »

    • This workshop was very informative. I’ve attended many sales training workshops with various companies , but yours was awesome. It helped me re-evaluate my skills and passion. I look forward to working with you and taking my business to the next level.


      Account Executive | Globaltranz

    • Our reps began using the Talk Tracks and immediately increased their telemarketing results.  People are our most important asset at Elite, so investing in our reps was an easy choice. Thanks for making us better!

      Dave Huesers
      Vice President of Sales | Elite Logistics

    • Your seminar was a breath of fresh air and so inspiring!  I wish I could take it once a month!

      Lisa Kinlinger
      Executive Sales Support | AIT Worldwide Logistics

    • Our team was very pleased with your strategic approach and marketing initiatives.  Most of all, I was very excited about the ACTION plan you created:  it lays out for us the exact steps and processes to follow toward success!  Thank you again for this one-of-a-kind training!

      August Schmidt
      Financial Planner | Private Client Group, LLC

    • When we hired STARR we wanted results, i.e. more clients, period.  After 10 days of using STARR’s marketing calendar and reengineering our sales message, we brought in 11 additional clients.  That’s ROI.  Thanks John for doing what you said and helping us follow through.


      CEO | LA Auto Center